5 Best Qualitative Market Research Methods
A qualitative market research is done to gain insight of the customer behavior through their feelings, opinions, thoughts and attitude. It is one of the most efficient and cost effective methods of market research. An organization can follow 5 below mentioned techniques to conduct a qualitative market research. Conduct individual interviews To go ahead with this method, conduct the interview face to face, over the phone or Skype. You should try to learn what motivates the customers to purchase a particular product. A questionnaire can be set up for the same purpose. However, don't hesitate to ask questions that are not from the questionnaire to dig deeper into the customer's mind to evaluate what makes them say yes to a product. Focus groups Another qualitative market research technique is focus group. Using this method, a company calls a few customers to discuss various aspects of its products or service. Focus groups are generally conducted in-person and let you