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Top Market Research Methods for Wise Marketing Strategies

  Every brand makes smart strategies to win over the market, however what separates a top brand from the others is that it builds its marketing strategies on the strong base of market research. Market research agencies in India and across the world help numerous popular as well as lesser known companies to get intimate with their customers, competitors and market.  Market research agencies mostly opt for 3 market research methods for the same purpose. Read this blog to learn these methods extensively. Interviews If a brand wishes to dive deep into the mind of the customers, then it is the go to method. Market research agencies in India and across the world converse with the target audience face-to-face or via video conferencing using smart interview techniques to bring out honest results. Focus Groups Market research agencies use focus groups method to gain deeper insights about their product or industry from the users. An agency selects a group of people from the target market and h
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Market Research Boosts Online Businesses

  Every business understands the significance that market research holds to ensure its amazing growth. However, some people claim that online businesses cannot reap any benefit through market research as traditional businesses do. Is it true? No! Learn below how a market research company can assist your online business to touch new heights of growth quickly. Identify New Possibilities Identifying hidden new possibilities of selling a product in a market can be the key to success for online businesses. Your online brand needs to learn the country and place where a product can be in most demand. An online company can know such possibilities through market research . Gauge Hurdles Online companies also face hurdles while running a business. It is possible that a country or state may have strict regulations about your product or the product may not be as much in demand in a country. Hence, hire a good market research company to eliminate such possible issues. Know What Customers Want A t
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Difference Of Quantitative Market Research VS Qualitative Market Research: A Quick Recap

What does your business require - qualitative market research or quantitative market research? The right answer is - a mix of both.  Where, What, Why, and When, quantitative market research techniques primarily investigate these questions to understand what works for consumers, qualitative market research on the other hand questions the “Who” & “How”. Therefore, out of the two, quantitative market research techniques are more structured while qualitative market research is more immersive as they deal with psychological, cultural, social aspects that influence a consumer mindset. The Three Basic Differences between Qualitative Market Research & Quantitative Market Research The Concept  Qualitative market research inspects human behavior from the respondent's point of view! Quantitative market research techniques explore facts from and on social occurrences. Qualitative research, therefore, is more dynamic and open to adaptations, while quantitative r
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7 Desirable Traits of Qualitative Market Researchers

The job of a qualitative market researcher is quite enriching. You get to meet new people, learn about them at a new place with every new study you conduct. However, to prosper in this profession, one needs to have few qualities. Let’s discuss the same in this write-up. Curiosity to know more To be one of the best qualitative market researchers, one needs to have enormous desire to know more about the subjects of study. A researcher should try to dig deeper into the subject’s mind while conducting a qualitative market research to know why the subject has a certain opinion about a product or service. An open mind A qualitative market researcher should have an open mind and must lack predisposition. One should be open to listen to a participants’ criticism about a product or service and must not expect a desired answer from the interviewees to conduct an honest qualitative market research . Knowledge of various research methods One of the traits of a fine researcher is tha
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A Quick Guide to Top 5 Best Qualitative Market Research Methods

Qualitative market research methods dig into the "Why" and "How" of consumer behavior. It inspects the cause and effect graph to monitor the shift of preference from one product or service to another. Many market research agencies do this work to help brands understand competition by translating data into actionable business plans. Methods Indispensable to Qualitative Market Research Direct Observations of a Community Human psychology, culture & social conditioning play an important role in forming opinions about a brand. Market research agencies watch the subject without making a difference in his environment and break down the reaction chain to draw a conclusive answer.   Personal Interview of a Single Respondent To understand mindsets, market research agencies have to interview numerous respondents. This is a survey-format led by unstructured inquiries that capture data on people's behavior, motivation, belief - system, and connect
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Market Xcel - Social Research Agency

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8 ADVANTAGES OF QUALITATIVE DATA ANALYSIS

What makes a video go viral? What drives consumer brand loyalty? How online reviews influence purchase patterns – qualitative data analysis techniques investigate cluster information to derive key business insights in keeping with specific objectives as target-group, geography, interests, age group, hobbies, and more. Qualitative data analysis help understand market dynamics across a variety of industries.  Now make informed business decisions, eliminate risks, elevate profit margin – with the help of qualitative data analysis techniques How qualitative data analysis can help your business? Offer what your customers need! Understanding consumers and buying patterns is crucial for every business Quantitative research helps decode consumer behavior - What consumers want? What makes a certain store their favorite? What will they buy? Now you too can design business strategies around market demand with the help of qualitative data analysis Offer New Solutions! Quali
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